top of page

Privacy policy

Imprint & Privacy policy

Privacy Policy (disclaimer)




Yellow BC AB
Sarah Maximilian

Höllviken, Sweden 

Phone +46 (0) 723 23 1404  


Credit images | Most images are from Unsplash under the 'Unsplash license' with exception of:


Images under license from ijeab (AdobeStock_189077517) & NDABCREATIVITY (AdobeStock_381622681) –

Portrait Sarah: Photographer Yvonne Jung (

Policies on Data Protection


policies on data protection

Thank you for visiting my website and for your interest in Yellow BC. I would like you to be able to surf through my site without any worries or unpleasant surprises. The information given here is intended to inform you about the handling of data protection and to show you that I take the legal regulations seriously and comply with them. I collect, process or use personal data only if you provide it to me voluntarily and, in addition, it is permitted by law or you have given your consent. This usually happens when you make an inquiry to me online or conclude a contract with me online. Even if you have not provided me with any personal data, my internet service provider collects data in so-called log files during your visit. I receive the name of your Internet service provider, your IP address, the website from which you came to my website, the pages you visit on my website and the date. This data is only used for statistical purposes. A personal reference is not established by me.

I undertake to protect the information that users provide to me in connection with the use of my website. I further undertake to protect and use your data in accordance with applicable law. This Privacy Policy explains my practices regarding the collection, use, and disclosure of your information through your use of our digital assets (the "Services") when you access the Services through your devices.

Please read the Privacy Policy carefully and make sure you fully understand these practices regarding your information before using our Services. If you have read this policy, fully understand it, and do not agree with the practices, you must stop using my Digital Assets and Services.


By using the Services, you agree to the terms of this Privacy Policy. Your continued use of the Services constitutes your acceptance of this Privacy Policy and any changes to it.

In this Privacy Policy, you will learn:

  • What data is collected

  • How data is collected

  • Why this data is collected

  • Who the data is shared with

  • Where the data is stored

  • How long the data is retained

  • How the data is protected

  • Updates or changes to the privacy policy

What data is collected?

Category: Always


The following is an overview of the data that may be collected:


Non-identified and non-identifiable information that you provide during the registration process or that is collected through your use of our Services ("Non-Personal Data"). Non-Personally Identifiable Information does not identify who it was collected from. Non-Personal Information that we collect consists primarily of technical and aggregate usage information.


Individually Identifiable Information, which is any information that can be used to identify you or could be used to identify you with reasonable effort ("Personal Data"). Personally Identifiable Information we collect through our Services may include information requested from time to time, such as names, email addresses, addresses, phone numbers, IP addresses, and more. When we combine personal data with non-personal data, as long as it is in combination, we will treat it as personal data.


How is the data collected? 

Category: Always


Below are the main methods used to collect data:


I collect data when I use my services. In doing so, I may collect, record and store usage, sessions and related information.

Data is collected that you provide to me yourself, for example, when you contact me directly through a communication channel (such as sending an email with a comment or feedback).

Data may be collected from third-party sources, as described below.

I collect data that you provide to me when you sign in to my services through a third-party provider Google.


Why is this data collected?

Category: Always


Your data may be used for the following purposes:


To provide and operate my services;

to develop, customize and improve my services;

to respond to your feedback, inquiries and requests and to provide assistance;

to analyze request and usage patterns;

for other internal, statistical and research purposes;

to improve my data security and fraud prevention capabilities;

to investigate violations and enforce my terms and policies and to comply with applicable law, regulation or governmental request;

to provide you with updates, news and other information related to my services. 


To whom is this data shared?

Category: Always


I may disclose your information to our service providers in order to operate our services (e.g., storing data via third-party hosting services, providing technical support, etc.).


I may also disclose your information in the following circumstances: (i) to investigate, detect, prevent, or take action regarding illegal activities or other misconduct; (ii) to establish or exercise my rights of defense; (iii) to protect my rights, property, or personal safety, as well as the safety of our users or the public; (iv) to collect, maintain, and/or manage your information using authorized third-party service providers (e.g. e.g., cloud service providers) as appropriate for business purposes; (v) to work with third party providers to improve your user experience. For the avoidance of doubt, please note that we may transfer or disclose non-personally identifiable information to third parties or otherwise use it in our sole discretion.


Where is the data stored?

Category: Always

Non-personal data


Please note that our trusted partners and service providers are located around the world. For the purposes explained in this Privacy Policy, we store and process any non-personal data we collect in different jurisdictions.


Category: User Collected Personal Data

Personal Data


Personal Data may be maintained, processed and stored in the United States, Ireland, South Korea, Taiwan, Israel, and to the extent necessary for the proper provision of our Services and/or required by law (as further explained below) in other jurisdictions.

How long will the data be retained?

Category: Always


Please note that the data collected will be retained for as long as necessary to provide my services, to comply with legal and contractual obligations to you, to resolve disputes, and to enforce our agreements.


We may correct, amend or delete inaccurate or incomplete data at any time at our sole discretion.


How is your data protected?

Category: Always


The hosting service for our digital assets provides us with the online platform through which I can offer our services to you. Your data can be stored through our hosting provider's data storage, databases and general applications. It stores your data on secure servers behind a firewall and it provides secure HTTPS access to most areas of its services.


Category: Always


Notwithstanding the measures and efforts taken by me and our hosting provider, I cannot and do not guarantee absolute protection and security of data when you upload, post or otherwise share it with us or others.


For this reason, I ask that, whenever possible, you not provide me or others with confidential information that you believe could cause you significant or lasting harm if disclosed. In addition, because e-mail and instant messaging are not considered secure forms of communication, we ask that you not share confidential information through either of these communication channels.


Category: Always


We (Yellow BC and the provider of the platform on which your site resides) will use your personal information only for the purposes set forth in the Privacy Policy and only when we are satisfied that:


the use of your personal data is necessary to perform or enter into a contract (for example, to provide you with the Services themselves or customer service or technical support);

the use of your personal data is necessary to comply with relevant legal or regulatory obligations; or

the use of your personal data is necessary to support our legitimate business interests (provided that at all times this is done in a way that is proportionate and respects your data protection rights).


As an EU resident, you may:


  • request confirmation as to whether or not personal data relating to you is being processed and request access to your stored personal data and certain additional information;

  • request to receive personal data that you have provided to us in a structured, commonly used and machine-readable format;

  • request the correction of your personal data that we have stored;

  • request the deletion of your personal data;

  • object to the processing of your personal data by us;

  • request the restriction of the processing of your personal data; or

  • File a complaint with a supervisory authority.


Please note, however, that these rights are not unlimited and may be subject to our own legitimate interests and regulatory requirements. If you have general questions about the personal data we collect and how we use it, please contact us as indicated below.


In the course of providing the Services, we may transfer data across borders to affiliates or other third parties and from your country/jurisdiction to other countries/jurisdictions around the world. By using the Services, you consent to the transfer of your data outside the EEA.


If you are located in the EEA, your personal data will only be transferred to locations outside the EEA if we are satisfied that there is an adequate or comparable level of protection for personal data. We will take appropriate steps to ensure that we have adequate contractual arrangements with our third parties to ensure that appropriate safeguards are in place so that the risk of unlawful use, alteration, deletion, loss or theft of your personal data is minimized and that such third parties act at all times in accordance with applicable laws.



Data protection is intended to protect personal data and thus the right of the individual to deal with his or her data in a self-determined manner. Personal data includes, for example: Name, postal address, e-mail address or telephone number, but also usage data such as your IP address, if applicable. In other words, data that can be used to identify a person or establish a relationship to a person.




a) Scope of data collection when calling up the website:


For calling up my Internet presence, it is not necessary for you to disclose personal data yourself. For organizational, technical and statistical reasons, the following data is collected and stored without personally identifying the user of the site:


- Names of the pages called up

- Browser type and operating system used

- Date and time of access

- name of the search engine used

- the IP address assigned to your computer at the time of the access


This data is evaluated anonymously and is used to optimize the website and to make the internet offers more attractive. This anonymous data is stored separately from personal information on secure systems and thus does not allow any conclusions to be drawn about your person.


b) Scope of data collection when using my website and the offers on it


You can contact me via the contact details provided on the homepage. If you contact me by e-mail, I would like to point out that the transmission via the Internet can be viewed by third parties.


c) Scope of data processing


The personal data entered by you on my website, as well as the data to be transmitted by a possible registration via a social network, are sent to me via an SSL-encrypted connection.I use your data to provide you with my service, to process your questions and requests.Further processing and transmission of your data will only take place in the following exceptional cases:


- Prevention / investigation of criminal offences

- if I am obliged to do so by law or by a court decision




Your data will be collected and processed only for the purposes described above. They will be deleted or blocked within the legal time limits, or as soon as you request it. Service companies that I hire to provide my services are bound by me to secrecy and compliance with data protection laws. For the transmission of your data, I ask for your consent in writing beforehand.




a) LinkedIn


These social media features may collect certain personal information, such as your IP address and the page you visit on our website, and may set a cookie to enable smooth use of these features. Social media features are either hosted by third parties or directly on our Services. Your interactions with such third-party social media features are subject to their policies and not ours.


In addition, our Services may allow you to share your personal information directly with third parties, such as through page framing techniques, to provide content to or obtain content from third parties or other parties, while maintaining the look and feel of our website and services ("Frames"). Please note that by choosing to interact or share personal information through such Frames, you are providing that information to said third parties and not to us, so those interactions and transfers of information are also subject to the policies of said third parties and not to ours.


LinkedIn's mission is to connect professionals and executives around the world to help them be even more productive and successful. As part of this, the company is committed to being transparent about what data it collects about you, how it is used, and with whom it is shared.


When you use these services, you do so based on this LinkedIn Privacy Policy 

b) Use of cookies


Almost every website you visit uses cookies. I also use cookies. Cookies are described as text files that are stored on your computer. These text files store data by which you are recognized as a website user. These data allow an analysis of your surfing behavior on a website (e.g. for advertising purposes) and serve to facilitate navigation, for example by not having to re-enter access data.If you do not want such cookies to be stored, you can prevent this by making the appropriate settings in your browser. Details on this can be found in the operating instructions for your browser. See more under cookie-policy

c) Use of Google Analytics 


This website does not use Google Analytics or Google Tag Manager. These are web analytics services provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses cookies, i.e. text files that are stored on the computer to analyze website usage. For example, information on the operating system, the browser, your IP address, the website you previously visited (referrer URL) and the date and time of your visit to a website are recorded. The information thus generated about your use of this website is transmitted to a Google server in the USA and stored there. If this is required by law or if third parties process this data on behalf of Google, Google will also pass this information on to these third parties. This use is anonymized or pseudonymized.Terms of use and information on data protection in the context of the use of Google Analytics can be found here:




This privacy policy does not apply to links that may be offered on my website. If I offer links, I make every effort to ensure that they also comply with data protection and security standards. However, I have no influence on the compliance with data protection and security standards by other providers. Therefore, please also inform yourself on the websites of the other providers about the data protection statements provided there.



You can request information about your stored data free of charge at any time and without giving reasons. You also have the right to have the collected data blocked, corrected or deleted at any time. You can also object to anonymized or pseudonymized data collection and storage. You can revoke any consent you have given me for the collection and use of data without giving reasons.


To do so, please contact me at the following address:

I am available at any time under these contact details for further questions regarding data protection and the processing of your personal data.


bottom of page